Maya and the Three

Maya and the Three

Netflix partnered with Toya to create an activation campaign with the launch of its series, Maya and the Three. The 4-weeks campaign was designed to expose and introduce a new Netflix property to Roblox players in Latin America

For this campaign we created a multiplayer experience where 40 Players would have to compete, fight and race each other up the pyramid to reach the Queen’s seat. Players can play with their Roblox avatar, or choose from one of the 6 Main Characters in the show