TOYA is a female-founded and led Game Studio, headquartered in Tel Aviv, Israel. To date, the company’s games have been played by half of children aged 5-11 in the United States, and visited over 1 Billion times globally.

TOYA was created by executives from the Gaming and Media industries that were inspired to manifest diverse, virtual experiences and greater inclusion for kids and young adults in the Metaverse.


Founder & CEO

Veteran media executive credited with over 50 film and TV properties. Previously founder of Israel International Women’s Film Festival, chairperson of Israel’s film committee, ministry of Culture and Education.

Holds a BFA, Television and Cinema from Tel Aviv University, MA in Gender Studies from the university of Bar Ilan, Israel.
VP Product

Video gaming insider with 15 years of experience leading game development teams credited with +1B game downloads. Previously head of Bubble shooting products at Ilyon, head of mobile content at Play.im.

Studied Game development, Interactive design at SEA Institute, Amsterdam, Netherlands.

Seasoned executive and entrepreneur in gaming and media technology. Previously founder of cloud gaming pioneer Playcast (acquired by Electronic arts inc) and the Generative AI company that crossed the Turing test, Kami computing (acquired by Embodied inc).

Holds BA in Media from bar Ilan University, MA in Philosophy of information, Tel Aviv university, Israel.
VP Engineering

Savvy executive with 20 years of experience in software engineering, architecture and Tech leadership. Previously CTO and co-founder of VOXEL game streaming pioneer Adventure Box AB [NASDAQ STO: ADVBOX], Software architect at Fintech analytics leader Fircosoft [a RELX Group LON: REL].

Holds a BA in IT from Trinity College, Dublin, Ireland.
Art Director

An experienced leader, directing winning game art teams for over a decade. Previously Art Director with major mobile game developers Century Games (formerly DianDian Interactive Holding, Beijing) and Twin Win Games LLC.

Holds a BA in Social Psychology, 
Baltic Federal University of Immanuel Kant.